Taking up around 75% of the global market, Steam is the largest distributor of PC games in the world. How you prepare your trailer might depend on whether you post it to top gaming communities, like Steam and Twitter, or other platforms that showcase your brand. If you’ve already started thinking about what your video game trailer might look and feel like, the next thing to consider is where your trailer will be viewed. What message should it communicate? Where will the trailer be seen? How much of your finished game, or in-progress work, do you want to reveal at this stage?ĭepending on your answers to those questions, you should tailor your trailer to the audience and platform that will give your game promotion the most value. Tailor your trailerīefore you begin, you need to decide the type of trailer you want. Want to make a trailer that will have your players' eyes glued to the screen, wanting more, and ready to pre-order? Follow our five strategies for creating an effective video game trailer, so you can connect with a truly interested audience that can't wait to play your game.
A well-made game trailer has the power to inspire emotion, build hype, and give players an enticing glimpse into what your game will be about and what the gameplay looks like. In fact, just including a good promo video in your app store listing can boost conversions by 40 percent. Whether a mobile, console, or PC title, an effective trailer can make or break the success of your game’s debut.
Your video game trailer is one of the most powerful promotional tools you can have in your game marketing belt.
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